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Jumat, 12 September 2014

PDF Ebook Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and EthicsBy M. Joseph Sirgy

PDF Ebook Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and EthicsBy M. Joseph Sirgy

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Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and EthicsBy M. Joseph Sirgy

Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and EthicsBy M. Joseph Sirgy


Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and EthicsBy M. Joseph Sirgy


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Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and EthicsBy M. Joseph Sirgy

Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession.

The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques.

The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties.

Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers.

Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties?

Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership.

Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.

  • Sales Rank: #792656 in Books
  • Published on: 2014-08-13
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.60" h x .80" w x 6.80" l, .0 pounds
  • Binding: Paperback
  • 320 pages

About the Author

M. Joseph Sirgy is Professor of Marketing and Virginia Real Estate Research Fellow at Virginia Polytechnic Institute and State University, USA.

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Selasa, 09 September 2014

Ebook Game Feel (Morgan Kaufmann Game Design Books)

Ebook Game Feel (Morgan Kaufmann Game Design Books)

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Game Feel (Morgan Kaufmann Game Design Books)

Review

The following game design luminaries have promised quotes: Jonathan Blow, Company: Number-None, Game: Braid Matthew Wegner, Development Director, Flashbang Studios, LLC, Games: Sealab 2021 Sweet Mayhem Aubrey Hesselgren, Game Designer, Amorphous, Games: Hoop World, Unannounced XBLA game Derek Yu, Artist, Game Designer, Bit Blot, Games: Aquaria, I'm O.K. Alec Holowka, Programmer, Game Designer, Bit Blot, Games: Aquaria Katherine Isbister, Associate Professor, Rensselaer Polytech (RPI), Morgan Kaufmann game author.

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Product details

Series: Morgan Kaufmann Game Design Books

Paperback: 376 pages

Publisher: Routledge; 1 edition (October 15, 2008)

Language: English

ISBN-10: 0123743281

ISBN-13: 978-0123743282

Product Dimensions:

7.4 x 0.8 x 9.7 inches

Shipping Weight: 1.8 pounds (View shipping rates and policies)

Average Customer Review:

4.2 out of 5 stars

24 customer reviews

Amazon Best Sellers Rank:

#70,788 in Books (See Top 100 in Books)

Fantastic book about the theories of what makes a game feel good and fun to play. I'd be doing the author a disservice if I attempted to explain it myself, just purchase the book and read it for yourself. Written very well and easy to understand even while going into very complex and intricate explanations.I'd say that this is a must have for any game developer. Hell, even for those who are just interested in learning more about games.

Has solid entry level ideas, but is too basic for experienced designers. I also disagreed with some of the definitions (defining game feel in a way that excludes guitar hero can't possibly be correct, and it does take place within a virtual space...). The analyses of particular games in the final 3rd of the book were the best segment. This isn't the next Rules of Play.

This is a book on a particular aspect of game design that people don't really talk about much, but it is really worth your time to read.

The book is intended to be used in conjunction with a web site that provides examples of the various concepts described in the book. Without the examples, the value of the book is severely diminished. As of the time of this post, the web site (game-feel.com) does not exist.The author states right in the book that "the real meat will be the examples".

First of all, this is not about haptics (literal 'feel', as in force feedback or other simulated touch) though haptics are touched on (har). It's about tuning the feel of a specific kind of game - the sort where your avatar, seen or unseen, becomes a virtual extension of your real self. This requires a certain tight feedback loop of repeated player input and game response that's fast enough that it becomes to some degree chunked and unconscious. Games like Super Mario 64, Half-Life, Burnout, and Geometry Wars all qualify. Civ IV and Starcraft, even though they're great games, don't qualify - the input is too far removed.It comes with a companion website, [...], and you are expected to follow along by downloading various example apps from the site at given points in the text and play with them. And they do add a huge amount to the book.I'm slightly conflicted by this book - Swink does a good job of laying out exactly what makes a good game feel right, but it's a bit too chatty and repetitive, and there is a lot it 'it should do x' without as much indication of how to do x as I would have expected. If you tinker with the provided example apps much of it will come into focus, though from a tuning side if not implementation side.I also didn't feel I learned a lot new till the end of the book, though it certainly helps to have it all laid out semi-rigorously as a checklist. On the other hand I've also played too many video games since Super Mario Bros where the designers obviously did NOT know this stuff, so I would highly recommend that anyone working in the game industry read this if you're not already Mark Cerny.The real payoff for me came in the last several chapters where he analyzes several videogames in detail: Asteroids, Super Mario Bros, Bionic Commando, Super Mario 64, and Offroad Velociraptor Safari. And the chapter on experimental games to push the limits of the various game feel metrics was quite interesting as well.There are charming hand illustrations throughout, and a constant stream of references to games (new and old) that you should have played at some point if you're a serious game author or player and which provide a shared reference. On the other hand, if you haven't, you might lose the point being made.I'd give this 4.5 stars if I could - it's a good informative book, but for most of it I didn't feel utterly compelled to keep reading no matter what, and I need that for 5 stars. There are also some obvious errors an editor should have caught, though since the technical content is almost entirely on the website it doesn't hurt too much.

When playing a video game, it's common to talk about how it feels. Stiff, floaty, slippery, etc... The feel of a game has got to be the most crucial, yet hard to define aspect of a game. Game Feel explores this elusive yet essential quality.The book looks at the feel of a game both in abstract and mathematically definable ways. It surveys areas like controller input, rules, game world context and experience enhancing polish effects (sound design, particles, etc...)Later chapters focus on examples of popular games that exhibit good game feel (Asteroids, Super Mario Bros., Bionic Commando & Mario 64) and break down the components that make these games feel so good to play.This book is kind of a dense read, which is pretty much unavoidable given the topic, but the author does a pretty good job keeping things entertaining with a rather humorous writing style. The topics are also well divided, laying out each concept separately.The book also has a companion website that contains playable examples of the concepts being covered. Unfortunately at the time of this review, only a few of the examples are actually there. Plus they have to be downloaded onto your computer rather than simply loading directly in the browser. It would also be nice if the site linked to all the articles the author mentions in the foot notes so I could avoid typing in a bunch of 40 character URLs.This book is an enlightening read even if you only desire to play video games rather than design them. I personally liked the parts on virtual perception and how some of these principles of appealing game feel are similar to principles of appeal animation. (Overlap, Squash & Stretch, etc...) It's also nice that the author wraps up with a look at some of the possible future developments of game sensation.All in all, Game Feel is an eye-opening look at the most important part of video games; the part going on in our heads.

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Minggu, 07 September 2014

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From the Inside Flap

Check any news site any day and you’ll find evidence of newer, more destructive threats to your business operations. From ransomware attacks to toxic spills and power outages to office fires, even today’s small disasters can cost your company dearly and could possibly put you out of business. Don’t take disasters like these lying down. The smartest companies in the world create a comprehensive disaster recovery plan that addresses every conceivable threat and can be continuously updated as new threats arise. With the planning taught by this handbook, you too can have processes in place to protect your people, your systems, and your assets—and resume business quickly after a disaster. In this third edition of The Disaster Recovery Handbook, the authors address nightmare scenarios of every variety—both man- and nature-made, online and off. Moreover, they show you what you can do right now in no-nonsense business terms to plan for them. Current and future liabilities that competing books in this area don’t even address yet are exposed and dealt with in detail in this latest edition. That makes The Disaster Recovery Handbook essential reading whether you’re an executive or an advisor to leaders who are responsible for the overall welfare and survival your organization. Your customers, employees, investors, and community are counting on your judgment and foresight in the face of catastrophes. Understand the threats by reading this handbook—and know the steps forward-thinking companies take to mitigate their effects. Now’s the time to address your company’s technological vulnerabilities by reading this edition’s all-new section on information security. With the epidemic of hacks, data leaks, digital sabotage, viruses, and Internet extortion, this handbook is a must-read for every leader and manager—inside and outside of IT. The information security section includes the latest on: identifying security assets to protect and assessing your company’s threats and risks; technical and data security; social engineering; incident management plans for security breaches; preserving forensic evidence; security policies; and employee preparedness. Be alarmed, but not overwhelmed, by today’s threats. The authors reveal unimaginable and very real dangers, and then show you how to prepare for them with a project manager’s efficiency. Using a methodical approach that won prior editions of this book scores of adherents, they help you develop a practical action plan for your organization. They walk you through all the steps you need to take to prepare—including many you’d never think of yourself. This book provides you with everything you need to survive any of today’s potential disasters by crafting an all-encompassing recovery plan that choreographs the necessary actions, the timeline, and everyone’s roles and responsibilities. It will show you how to: • Establish your business continuity team • Identify and prioritize all potential threats • Create your business continuity plan based on samples provided on the companion website • Develop a recovery strategy to restore vital business functions • Protect irreplaceable electronic and paper records • Quickly reestablish network connections, data access, and electricity • Identify priority business functions in a Business Impact Analysis You can’t predict or prevent disasters. That’s reality. But with The Disaster Recovery Handbook, you can create a plan to ensure your business will continue and your vital operations, facilities, and assets will be protected. Michael Wallace is a senior consultant with Cardinal Solutions Group, an IT strategy, Agile coaching, and disaster recovery consultancy. Lawrence Webber is a Certified Project Manager, a Master Business Continuity Professional, and a senior consultant at an IT strategy and disaster recovery firm.

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Product details

Hardcover: 544 pages

Publisher: AMACOM; Third edition (December 28, 2017)

Language: English

ISBN-10: 0814438768

ISBN-13: 978-0814438763

Product Dimensions:

7.2 x 1.6 x 10.2 inches

Shipping Weight: 2.5 pounds (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

1 customer review

Amazon Best Sellers Rank:

#124,567 in Books (See Top 100 in Books)

Very well structured, logically presented, and thorough in its treatment of the topic. A great text that I would highly recommend to others in the field interested in this topic.

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